{"id":134728,"date":"2022-05-28T09:27:54","date_gmt":"2022-05-28T02:27:54","guid":{"rendered":"http:\/\/210.57.208.200\/2022\/05\/28\/unair-lecturer-movie-as-potential-media-to-promote-traditional-stories\/"},"modified":"2022-05-30T16:28:58","modified_gmt":"2022-05-30T09:28:58","slug":"unair-lecturer-movie-as-potential-media-to-promote-traditional-stories","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-lecturer-movie-as-potential-media-to-promote-traditional-stories\/","title":{"rendered":"UNAIR lecturer: Movie as potential media to promote traditional stories"},"content":{"rendered":"\n<p>UNAIR NEWS &#8211; The horror genre movie KKN di Desa Penari (2022) has become the talk of the Indonesian film industry. Originated from a viral thread on Twitter and visualized into a film, KKN di Desa Penari has attracted the public\u2019s attention.<\/p>\n\n<p>Apart from the heavily explored technology and modern themes of the movie industry, the presence of KKN di Desa Penari has been a hit through traditional myths and occults.<\/p>\n\n<p>Looking at the film\u2019s success, UNAIR lecturer of Cinema Studies IGAK Satrya Wibawa S Sos MCA PhD explained that technological developments are not directly correlated with people\u2019s beliefs or myths.<\/p>\n\n<p>\u201cSince the beginning, our system has been designed to contextually rely on the cultural context of where we are born. We are shaped to coexist with anything; we are born with myths, lores, and perspectives which others consider as occultic and supernatural,\u201d he said.<\/p>\n\n<p>Therefore, technology will not be directly correlated with the perspective changes because technology is visible, while the occultic and supernatural things tend to be linear with human beliefs.<\/p>\n\n<p>\u201cActually, Indonesia is not the only one. Other countries have one in common. For instance, in Hollywood, there are possessed dolls, clown demon, et cetera, which also receive the public\u2019s attention. The source of fear could come from anywhere, including the technology itself,\u201d said Igak.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/XiW6IAVCr6CHx7pT0LA1_Vdzn6GQQLVY2wVspRD2rW7j8mQWMVQsrMQ5p4brnnHh0Tb2ytLP7bx1YgZooLnBG3_RabX7AtLY_xiNAM485oTMuNNJ51WfVR_cg4iwqLHiGdXSTWius9s9J8pZ\" alt=\"\"\/><figcaption>Lecturer of Cinema Studies 51动漫 (UNAIR) IGAK Satrya Wibawa SSos MCA PhD.<\/figcaption><\/figure>\n\n<p>Furthermore, UNAIR Communication lecturer explained that horror movies have improved in terms of quality. In the past, horror movies used to contain sexuality and exploit women\u2019s bodies. For instance, Jailangkung (2017) became a horror movie that presented an appropriate taste to today\u2019s generation.<\/p>\n\n<p>According to Igak, the strength of films lie in their audiovisual feature. The audiences no longer have to imagine as it has been audio-visually illustrated to the screen.<\/p>\n\n<p>\u201cOf course, it will be highly potential media to promote traditional lores and myths around us,\u201d he said.<\/p>\n\n<p>\u201cDon\u2019t forget, Indonesian first movie was Loetoeng Kasaroeng (1926) which introduced myths around us. At those times, the film would definitely become a great medium to distribute the traditional lores to Indonesian.\u201d<\/p>\n\n<h5 class=\"wp-block-heading\">Psychological closeness<\/h5>\n\n<p>Furthermore, Igak stated that myths need to be explored and developed with various tales and perspectives. The myths have psychological closeness with the audiences, making it easier to capture their interest.<\/p>\n\n<p>On the other hand, the tales of Dracula or aliens are not closely related to Indonesian psychological characters. In the West, the alien is part of a myth passed through generations by word of mouth.<\/p>\n\n<p>\u201cIt is important to explore more myths in every region, which one is marketable as not every myth has that selling point. Then, personify it with audiences. It\u2019s an industry, after all. We must be able to match the product and the buyer. If we create a product that doesn\u2019t match with consumers, no one will buy it. The market law should be well-thought,\u201d said Igak.<\/p>\n\n<p>Author: Rafli Noer Khairam<\/p>\n\n<p>Editor: Binti Q. Masruroh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS &#8211; The horror genre movie KKN di Desa Penari (2022) has become the talk of the Indonesian film industry. Originated from a viral thread on Twitter and visualized into a film, KKN di Desa Penari has attracted the public\u2019s attention. Apart from the heavily explored technology and modern themes of the movie industry, [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":134558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,50,4554,92],"tags":[9084,4612],"class_list":["post-134728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","category-news","category-news-fisip-en","tag-fisip-unair-en-2","tag-unair-expert-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNAIR lecturer: Movie as potential media to promote traditional stories - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"The horror genre movie KKN di Desa Penari (2022) has become the talk of the Indonesia film industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-lecturer-movie-as-potential-media-to-promote-traditional-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR lecturer: Movie as potential media to promote traditional stories - 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