{"id":139779,"date":"2022-06-28T11:18:58","date_gmt":"2022-06-28T04:18:58","guid":{"rendered":"http:\/\/210.57.208.200\/2022\/06\/28\/learning-pt-pegadaian-employer-branding-strategy-with-apsilangga\/"},"modified":"2022-06-29T15:43:34","modified_gmt":"2022-06-29T08:43:34","slug":"learning-pt-pegadaian-employer-branding-strategy-with-apsilangga","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/learning-pt-pegadaian-employer-branding-strategy-with-apsilangga\/","title":{"rendered":"Learning PT Pegadaian employer branding strategy with Apsilangga"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> – The Psychology Alumni Association of Universitas Airlangg<\/a>a (Apsilangga) held Apsilangga Talk on Saturday, June 25, 2022, under the theme Synergy with Alumni. Conducted via Zoom Meeting, the event featured the Head of Talent Acquisition PT Pegadaian Lukitarini SPi, an alumna of UNAIR Faculty of Psychology in 1991.<\/p>\n\n

Lukitarini explained that employer branding is a process to build a company\u2019s reputation. Building a company\u2019s reputation as a dream workplace depends on its branding and how the image was built to grab the applicants\u2019 attention.<\/p>\n\n

Finalizing Concept<\/h5>\n\n

Lukitarini said the most important part of employer branding is formulating the concept, from content identification aligned with the company\u2019s vision and mission to planning and developing the platform. It is also important to measure the follower\u2019s engagement in each social media activity as the branding channel.<\/p>\n\n

\u201cFirstly, we should build the communication mechanism, starting from the planning and determining the platform setting, which digital platform we use, either social media or other digital publications. That\u2019s where we should start creating a concept,\u201d she said.<\/p>\n\n

It is also important to determine the target groups in employer branding. In PT Pegadaian, there are three target groups, the fresh graduates (18-25 years old), the middle group, which consisted of experienced people (26-35 years old), and the senior experts (36-50 years old).<\/p>\n\n

\u201cEmployer branding is related to recruitment. It is about how we can attract the candidates or applicants that fit the company. Each category has a different branding channel,\u201d she said.<\/p>\n\n

Furthermore, Lukitarini named various branding strategy programs of PT Pegadaian. One of them is the internship program which has a high impression rate. There is also campus fest program like a job fair, studium generale, and interactive talk show.<\/p>\n\n

\u201cFor the employer branding survey, what do they want these Indonesian youngsters to be like? What do you want to know about the company? We also presented our internal brand ambassador, young talents, senior leader, and senior management,\u201d she said.<\/p>\n\n

Author: Wiji Astutik<\/p>\n\n

Editor: Binti Q. Masruroh<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS – The Psychology Alumni Association of 51动漫 (Apsilangga) held Apsilangga Talk on Saturday, June 25, 2022, under the theme Synergy with Alumni. Conducted via Zoom Meeting, the event featured the Head of Talent Acquisition PT Pegadaian Lukitarini SPi, an alumna of UNAIR Faculty of Psychology in 1991. Lukitarini explained that employer branding […]<\/p>\n","protected":false},"author":79,"featured_media":139685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,4554,105],"tags":[13538,9129],"class_list":["post-139779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2","category-news","category-news-psi-en","tag-apsilangga-en","tag-faculty-of-psychology-en-3"],"yoast_head":"\nLearning PT Pegadaian employer branding strategy with Apsilangga - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"The Psychology Alumni Association of 51动漫 (Apsilangga) held Apsilangga Talk on Saturday, June 25, 2022, under the theme Synergy with Alumni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/learning-pt-pegadaian-employer-branding-strategy-with-apsilangga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning PT Pegadaian employer branding strategy with Apsilangga - 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