{"id":147343,"date":"2022-08-08T16:13:20","date_gmt":"2022-08-08T09:13:20","guid":{"rendered":"http:\/\/210.57.208.200\/2022\/08\/08\/unair-feb-students-propose-destination-branding-with-local-wisdom\/"},"modified":"2022-08-11T10:32:03","modified_gmt":"2022-08-11T03:32:03","slug":"unair-feb-students-propose-destination-branding-with-local-wisdom","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-feb-students-propose-destination-branding-with-local-wisdom\/","title":{"rendered":"UNAIR FEB students propose \u201cDestination Branding\u201d with local wisdom"},"content":{"rendered":"\n

UNAIR NEWS <\/strong>\u2013 Destination Branding with local wisdom innovation brings four 51动漫<\/a> Faculty of Economics and Business (FEB) students to receive funding in the Student Creativity Program of Humanities Social Research (PKM-RSH) 2022. The talented students are Berliani Rosi, Intan Sukma Cahyani, Sinta Fanidatus Solichah, and Difa Inggrayuwana under the supervision of Rumayya Batubara SE MReg Dev PhD.<\/p>\n\n

\u201cThe idea attempts to realize the Sustainable Tourism Development in Kampung Majapahit, Bejijong village,\u201d said the team leader, Berliani Rosi.<\/p>\n\n

Kampung Majapahit, located in Bejijong village, Trowulan sub-district, Mojokerto, is a highly potential tourist village with the magnificent beauty of nature, rich heritage and culture, and creative industry. However, the tourist village development should never destroy the cultural values like what happened in other spots.<\/p>\n\n

However, Kampung Majapahit is rich in potential and local wisdom. For instance, the local belief in Mbah Biyung as the first settler of Bejijong village; religious tolerance values reflected in the Buddha statue among the Muslim community; and the local belief in the Maja tree as the origin of the Majapahit Kingdom. It adds the existence of local wisdom, which leads to improvement or an increasing number of tourists.<\/p>\n\n

\u201cTo prevent the omission of local wisdom due to tourist village development, we need the destination branding strategy to maintain the sustainability, explore the culture of Bejijong village, and realize sustainable tourism development,\u201d said Rosi on Monday, August 8, 2022.<\/p>\n\n

Rosi and her team conducted several stages of destination branding in Kampung Majapahit. First, she interviewed the local public figures and the village head of Bejijong to collect more information on the local wisdom of Bejijong village communities. They conducted a questionnaire survey for the communities and the visitors of Brahu Temple, Siti Inggil, and the Sleeping Buddha statue.<\/p>\n\n

The research will give feedback and recommends the government in developing the village tourist. It aligns with the government\u2019s goal of national economic recovery through the local community involvement in tourism.<\/p>\n\n

\u201cHopefully, the PKM allows the students to contribute more in building the nation through innovative ideas or newly applicable knowledge as an evaluation for the government and the communities,\u201d she hoped.<\/p>\n\n

Author: Haryansyah Setiawan<\/p>\n\n

Editor: Nuri Hermawan<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Destination Branding with local wisdom innovation brings four 51动漫 Faculty of Economics and Business (FEB) students to receive funding in the Student Creativity Program of Humanities Social Research (PKM-RSH) 2022. The talented students are Berliani Rosi, Intan Sukma Cahyani, Sinta Fanidatus Solichah, and Difa Inggrayuwana under the supervision of Rumayya Batubara […]<\/p>\n","protected":false},"author":79,"featured_media":147022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,14,344,20],"tags":[1881],"class_list":["post-147343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-berita","category-universitas-airlangga","category-mahasiswa","tag-pkm"],"yoast_head":"\nUNAIR FEB students propose \u201cDestination Branding\u201d with local wisdom - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"However, the tourist village development should never destroy the cultural values like in other spots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-feb-students-propose-destination-branding-with-local-wisdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR FEB students propose \u201cDestination Branding\u201d with local wisdom - 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