{"id":284780,"date":"2024-01-17T10:50:42","date_gmt":"2024-01-17T03:50:42","guid":{"rendered":"https:\/\/unair.ac.id\/apple-inc-senior-project-manager-shares-career-journey-and-insights-on-building-personal-brand\/"},"modified":"2024-01-18T16:42:07","modified_gmt":"2024-01-18T09:42:07","slug":"apple-inc-senior-project-manager-shares-career-journey-and-insights-on-building-personal-brand","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/apple-inc-senior-project-manager-shares-career-journey-and-insights-on-building-personal-brand\/","title":{"rendered":"Apple Inc. Senior Project Manager shares career journey and insights on building personal brand"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 Everyone dreams of having a wonderful career, but how do we build it? How do people with successful careers begin their journey?<\/p>\n\n

To share insightful stories on building professional careers, Airlangga Global Engagement hosted a seminar: \u201cPersonal Branding: The Key to Unlock International Career and Study Opportunities,\u201d on Tuesday, January 16, 2024. The seminar featured Ari Sufiati, a Senior Project Manager at Apple Inc., as the speaker.<\/p>\n\n

Career journey<\/strong><\/h4>\n\n

In the presence of dozens of students from various faculties, Ari shared the story of how she reached her current position. Coming from a modest family, she began her journey from scratch. She pursued a career in journalism, which aligned with her interests.<\/p>\n\n

\u201cI started my career by following my passion and roots as a Communications student, which led me to journalism. As time went by, I had to be realistic about the need to improve my standard of living,\u201d Ari said.<\/p>\n\n

\u201cAfter that, I got the chance to switch my career to the property sector in America. Did I know anything about property? Absolutely not. But I learned,\u201d she said.<\/p>\n\n

Her outstanding performance caught the attention of major corporations. At the same time, Ari received job offers from Apple and Yahoo.<\/p>\n\n

\u201cApple and Yahoo contacted me via LinkedIn. Although Yahoo offered a bigger income, Apple is a larger company, so I chose Apple, but not as a full-time employee,\u201d she said.<\/p>\n\n

\u201cWhen you start with high standards, you can advance to even greater levels. However, if you start at an average level, companies might negotiate with you at potentially lower standards,\u201d she said.<\/p>\n\n

Build your personal brand<\/strong><\/h4>\n\n

Personal branding is an essential part of today\u2019s era. A good personal brand allows companies to take notice of one\u2019s unique qualities. How to build a good personal brand? Ari explained that there are three key elements to building our brand: passion, proposition, and social media.<\/p>\n\n

Passion is a deep and positive feeling towards something, which could be an activity or a specific goal. People with passion will be enthusiastically motivated when participating in activities related to theirs.<\/p>\n\n

\u201cIf you want to build a personal brand, you must find your passion. It\u2019s hard when you have none because it\u2019s the basics,\u201d Ari said.<\/p>\n\n

Secondly, proposition, which she believed helps in self-promotion. \u201cMillions of people out there share the same interest as you. Your skills may be similar. Find the uniqueness in your job and skills; find the right proportion to promote yourselves,\u201d she said.<\/p>\n\n

She further reminded the students to use social media for personal branding. The platform helps in raising people\u2019s awareness about oneself and enhances reachability. Therefore, start using social media wisely to build your dream career.<\/p>\n\n

Author: Naufal Hilmi F.<\/p>\n\n

Editor: Khefti Al Mawalia.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Everyone dreams of having a wonderful career, but how do we build it? How do people with successful careers begin their journey? To share insightful stories on building professional careers, Airlangga Global Engagement hosted a seminar: \u201cPersonal Branding: The Key to Unlock International Career and Study Opportunities,\u201d on Tuesday, January 16, 2024. […]<\/p>\n","protected":false},"author":79,"featured_media":284578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-284780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2"],"yoast_head":"\nApple Inc. 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