{"id":315314,"date":"2024-08-05T08:45:58","date_gmt":"2024-08-05T01:45:58","guid":{"rendered":"https:\/\/unair.ac.id\/infographic-tips-and-tricks-of-effective-and-engaging-copywriting\/"},"modified":"2024-08-12T14:31:33","modified_gmt":"2024-08-12T07:31:33","slug":"infographic-tips-and-tricks-of-effective-and-engaging-copywriting","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/infographic-tips-and-tricks-of-effective-and-engaging-copywriting\/","title":{"rendered":"Infographic: Tips and Tricks of Effective and Engaging Copywriting"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> &#8211;\u00a0Copywriting: advertising a product through a carefully crafted series of words. Unlike formal and rigid news articles or essays, copywriting uses a flexible language style tailored to the publication medium.<\/p>\n\n<p>Crafting effective and engaging advertisements can be achieved with the KASIAN BAGINDA concept, which is an acronym for: Kenapa (Why), Apa (What), Siapa (Who), Kapan (When), Bagaimana (How), and Dimana (Where)<\/p>\n\n<p>KASIAN BAGINDA concept &#13;\ncan effectively optimize ad content strategies. By using this approach, the purpose and specifics of the advertisement are clearly outlined, which is crucial for determining the direction of the ad campaign.&#13;\n<\/p>\n\n<p>Read also:<\/p>\n\n<p><a href=\"https:\/\/unair.ac.id\/en\/unair-news-infographics\/\">Other infographics<\/a><\/p>\n\n<p>Tips and Tricks of Effective and Engaging Copywriting<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS &#8211;\u00a0Copywriting: advertising a product through a carefully crafted series of words. Unlike formal and rigid news articles or essays, copywriting uses a flexible language style tailored to the publication medium. Crafting effective and engaging advertisements can be achieved with the KASIAN BAGINDA concept, which is an acronym for: Kenapa (Why), Apa (What), Siapa [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":315318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[54],"tags":[14173,168],"class_list":["post-315314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-unair-infographic","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: Tips and Tricks of Effective and Engaging Copywriting - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"Copywriting: advertising a product through a carefully crafted series of words. 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