{"id":327971,"date":"2024-11-05T09:05:31","date_gmt":"2024-11-05T02:05:31","guid":{"rendered":"https:\/\/unair.ac.id\/fisip-lecturer-addresses-the-post-truth-era-where-influencers-hold-more-sway-than-experts\/"},"modified":"2024-11-05T16:41:38","modified_gmt":"2024-11-05T09:41:38","slug":"fisip-lecturer-addresses-the-post-truth-era-where-influencers-hold-more-sway-than-experts","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/fisip-lecturer-addresses-the-post-truth-era-where-influencers-hold-more-sway-than-experts\/","title":{"rendered":"FISIP lecturer addresses the post-truth era, where influencers hold more sway than experts"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 The alarming \u201cdeath of expertise\u201d phenomenon continues to escalate, as popular, sensationalist content increasingly overshadows expert insights, particularly on social media. In today\u2019s post-truth era, people are more likely to trust influencers than specialists in various fields.<\/p>\n\n

Angga Prawadika Aji, a Communication lecturer at 51动漫\u2019s<\/a> Faculty of Social and Political Sciences (FISIP), recently discussed this trend, attributing it to two main factors: shifts in political dynamics and the growing dominance of social media.<\/p>\n\n

\u201cPost-truth is linked to two primary factors: the evolution of political dynamics and the popularity of social media. Together, these factors have defined post-truth as a phenomenon that sparks considerable debate, particularly on what is referred to as the \u2018death of expertise,\u201d he explained.<\/p>\n\n

Power of Social Media<\/h5>\n\n

Aji highlighted how social media has greatly impacted the value of expert opinion, creating an equal platform for all voices, regardless of experience or knowledge.<\/p>\n\n

\"<\/figure>
\n

\u201cUmberto Eco, the noted semiotician, described social media as a major problem. It amplifies the voices of those without expertise, putting their opinions on par with those who have a solid, responsible foundation in their field,\u201d he added.<\/p>\n<\/div><\/div>\n\n

<\/p>\n\n

Consequently, society increasingly values information based on likes, views, or popularity, rather than research or factual accuracy. This shift not only blurs the lines between fact and opinion but also endangers the standing of scientific knowledge in the public eye.<\/p>\n\n

\u201cSocial media platforms are designed to quantify attention and validation. So, when we encounter a post with few likes, we automatically perceive it as less credible,\u201d Aji explained.<\/p>\n\n

Echo Chamber Effect<\/strong><\/h5>\n\n

Aji noted that society\u2019s reliance on popular figures\u2014particularly influencers\u2014further fuels this issue, especially among those lacking digital literacy. Such individuals often trust familiar sources without questioning their credibility or expertise.<\/p>\n\n

This behavior drives the \u201cecho chamber\u201d effect. \u201cEcho chambers occur when people only consume information that aligns with their beliefs, actively rejecting any opposing views,\u201d Aji said. He stressed that limited literacy and critical thinking skills make Indonesians especially vulnerable to misinformation and sensationalism from high-profile figures.<\/p>\n\n

\u201cIf we don\u2019t improve societal literacy soon, we risk creating a generation that struggles to distinguish between popular opinions and credible facts. Ultimately, this could lead to widespread misinformation, where popularity becomes the sole measure of truth,\u201d Aji concluded.<\/p>\n\n

Author: Anggun Latifatunisa<\/p>\n\n

Editor: Yulia Rohmawati<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 The alarming \u201cdeath of expertise\u201d phenomenon continues to escalate, as popular, sensationalist content increasingly overshadows expert insights, particularly on social media. In today\u2019s post-truth era, people are more likely to trust influencers than specialists in various fields. Angga Prawadika Aji, a Communication lecturer at 51动漫\u2019s Faculty of Social and Political Sciences […]<\/p>\n","protected":false},"author":79,"featured_media":327829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,50,4554,92],"tags":[14707],"class_list":["post-327971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","category-news","category-news-fisip-en","tag-news-en-3"],"yoast_head":"\nFISIP lecturer addresses the post-truth era, where influencers hold more sway than experts - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"In today\u2019s post-truth era, people are more likely to trust influencers than specialists in various fields.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/fisip-lecturer-addresses-the-post-truth-era-where-influencers-hold-more-sway-than-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FISIP lecturer addresses the post-truth era, where influencers hold more sway than experts - 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