{"id":346067,"date":"2025-03-18T08:35:30","date_gmt":"2025-03-18T01:35:30","guid":{"rendered":"https:\/\/unair.ac.id\/aye-2025-presents-fib-alumnus-reveals-keys-to-entrepreneurial-success\/"},"modified":"2025-03-18T14:11:33","modified_gmt":"2025-03-18T07:11:33","slug":"aye-2025-presents-fib-alumnus-reveals-keys-to-entrepreneurial-success","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/aye-2025-presents-fib-alumnus-reveals-keys-to-entrepreneurial-success\/","title":{"rendered":"AYE 2025 presents FIB alumnus, reveals keys to entrepreneurial success"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> \u2013 The Directorate of Career Development, Entrepreneurship Incubation, and Alumni Affairs (DPKKA) <a href=\"http:\/\/unair.ac.id\">51动漫<\/a> (UNAIR) hosted the Mindpreneur Seminar: Airlangga Young Entrepreneur (AYE) 2025 on Saturday, March 15, 2025, at Ternate Hall, ASEEC Tower, Dharmawangsa-B Campus. The event featured Matthew Ardian, Chief Marketing Officer (CMO) of FORE COFFEE and an alumnus of UNAIR\u2019s Faculty of Humanities (FIB). The seminar aimed to foster an entrepreneurial mindset among young individuals while creating job opportunities amidst economic challenges.<\/p>\n\n<p>In her opening remarks, Prof. Dr. Elly Munadziroh, drg, MS, Director of DPKKA 51动漫, underscored the vital role of young people in entrepreneurship. \u201cThrough this seminar, we hope students and young individuals cultivate an entrepreneurial spirit and generate job opportunities for those around them. The youth must aspire to great entrepreneurial ambitions,\u201d she stated.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>More than just capital\u2014it\u2019s about mindset!<\/strong><\/h5>\n\n<p>Meanwhile, Matthew Ardian emphasized that the biggest obstacle in entrepreneurship is not a lack of capital but the right mindset. \u201cEntrepreneurship is not merely about business; it\u2019s about offering solutions in times of economic uncertainty,\u201d he explained. He also noted that while it\u2019s never too late to start a business, youth is the most opportune time for innovation and learning.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Learning from global visionaries<\/strong><\/h5>\n\n<p>Ardian encouraged participants to embrace all aspects of the entrepreneurial journey, including its challenges and emotional ups and downs. He referenced the success stories of global business icons such as Steve Jobs, Mark Zuckerberg, and Bill Gates, who all launched their careers at a young age. \u201cEntrepreneurship is not an innate talent; it is a skill acquired through everyday experiences,\u201d he observed. <\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Blueprint for entrepreneurial success<\/strong><\/h5>\n\n<p>Ardian introduced two essential frameworks for shaping an entrepreneurial mindset: VIP (Vision, Innovation, Passion) and RISE (Resilience, Influence, Strategy, Entrepreneurial Focus). He stressed that sustainability and consistency are critical for a business to navigate challenges successfully.<\/p>\n\n<p>Furthermore, Ardian highlighted that modern consumers no longer make purchases solely based on functionality; emotional appeal, experience, and brand connection play a crucial role. Therefore, founders and business owners must become the best ambassadors for their brands.<\/p>\n\n<p>This seminar provided invaluable insights and motivation for students and attendees to start developing their entrepreneurial mindset. With a focus on innovation and persistence, more young individuals are expected to take bold strides in the business world, creating new opportunities for their communities.<\/p>\n\n<p>Author: Panca Ezza Aisal Saputra<\/p>\n\n<p>Editor: Ragil Kukuh Imanto<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 The Directorate of Career Development, Entrepreneurship Incubation, and Alumni Affairs (DPKKA) 51动漫 (UNAIR) hosted the Mindpreneur Seminar: Airlangga Young Entrepreneur (AYE) 2025 on Saturday, March 15, 2025, at Ternate Hall, ASEEC Tower, Dharmawangsa-B Campus. The event featured Matthew Ardian, Chief Marketing Officer (CMO) of FORE COFFEE and an alumnus of UNAIR\u2019s [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":346012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,4554],"tags":[14836,14591,178,168],"class_list":["post-346067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2","category-news","tag-enterpreneurship-en","tag-seminar-en-3","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AYE 2025 presents FIB alumnus, reveals keys to entrepreneurial success<\/title>\n<meta name=\"description\" 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