{"id":350599,"date":"2025-04-29T14:04:14","date_gmt":"2025-04-29T07:04:14","guid":{"rendered":"https:\/\/unair.ac.id\/unair-postgraduate-school-hosts-deputy-minister-of-culture-highlights-ais-role-in-creative-industries\/"},"modified":"2025-04-29T14:51:37","modified_gmt":"2025-04-29T07:51:37","slug":"unair-postgraduate-school-hosts-deputy-minister-of-culture-highlights-ais-role-in-creative-industries","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-postgraduate-school-hosts-deputy-minister-of-culture-highlights-ais-role-in-creative-industries\/","title":{"rendered":"UNAIR Postgraduate School hosts Deputy Minister of Culture, highlights ai\u2019s role in creative industries"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> \u2013 The Postgraduate School of <a href=\"http:\/\/unair.ac.id\">51动漫<\/a> (UNAIR) held a public lecture on Saturday (April 26, 2025), at the Majapahit Room, ASSEC Tower, Dharmawangsa-B Campus. The session, titled &#8220;From Indonesia to the World: The Future of the Indonesian Music Industry in the Age of Imitative Intelligence,&#8221; featured Deputy Minister of Culture H. Giring Ganesha Djumaryo, S.I.Kom., as the keynote speaker. Minister Djumaryo invited attendees to critically examine the evolving role of artificial intelligence (AI) in the creative sector.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>AI as tool and a challenge<\/strong><\/h5>\n\n<p>During his opening remarks, Minister Djumaryo underscored the growing influence of AI in the creative field. He shared his experience experimenting with AI to compose music, expressing disappointment with the emotional disconnect in the final product. \u201cWhen I created a song using AI, something was missing\u2014it lacked soul,\u201d he said.<\/p>\n\n<p>He also pointed out the massive global adoption of platforms like ChatGPT, which now boasts over 500 million users. While acknowledging the efficiency AI offers, Minister Djumaryo cautioned about its double-edged nature. \u201cIn my view, AI is a fifty-fifty situation,\u201d he noted.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Creativity conundrum<\/strong><\/h5>\n\n<p>Minister Djumaryo described AI as a new kind of &#8220;inorganic species&#8221; with cognitive abilities that often surpass those of humans. Drawing parallels to previous technological revolutions like the atomic bomb, he argued that AI has a more immediate impact on everyday life. He cited trends such as the use of AI to generate pop-culture-inspired illustrations\u2014like Eid-themed visuals in Ghibli animation style or toy-like characters. <\/p>\n\n<p>Nevertheless, he emphasized that AI can never fully replicate the authenticity of human-made art. He referenced the works of renowned Indonesian artists such as Basuki Abdullah, Raden Saleh, and Affandi, suggesting that AI should serve as a reference tool rather than a creative replacement. \u201cExcessive reliance on technology can erode our originality,\u201d he warned.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Government direction on AI<\/strong><\/h5>\n\n<p>Shifting focus to policy, Minister Djumaryo outlined the government\u2019s strategic priorities for AI development. These include cultivating digital talent, improving healthcare delivery, building smart cities, streamlining bureaucracy, and enhancing food security. He stressed that AI must be used ethically and never to promote hate or disinformation, while remaining grounded in national development goals.<\/p>\n\n<p>In a closing statement, Minister Djumaryo encouraged students\u2014especially those at UNAIR\u2014to take an active role in preserving creativity and cultural identity in the face of rapid technological advancement. \u201cI see AI as a fifty-fifty deal. It\u2019s smarter and faster than us, but as humans, we must adapt,\u201d he concluded.<\/p>\n\n<p>Author: Adinda Octavia Setiowati<\/p>\n\n<p>Editor : Ragil Kukuh Imanto<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 The Postgraduate School of 51动漫 (UNAIR) held a public lecture on Saturday (April 26, 2025), at the Majapahit Room, ASSEC Tower, Dharmawangsa-B Campus. The session, titled &#8220;From Indonesia to the World: The Future of the Indonesian Music Industry in the Age of Imitative Intelligence,&#8221; featured Deputy Minister of Culture H. Giring [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":350578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,4554],"tags":[14851,178,168],"class_list":["post-350599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2","category-news","tag-postgraduate-school-en-3","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNAIR Postgraduate School hosts Deputy Minister of Culture, highlights ai\u2019s role in creative industries<\/title>\n<meta name=\"description\" content=\"Postgraduate School of 51动漫 (UNAIR) held a public lecture on Saturday (April 26, 2025), featured Deputy Minister of Culture H. 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