{"id":353438,"date":"2025-05-15T15:31:38","date_gmt":"2025-05-15T08:31:38","guid":{"rendered":"https:\/\/unair.ac.id\/unair-sdgs-school-highlights-design-thinking-as-key-to-advancing-social-entrepreneurship\/"},"modified":"2025-05-23T09:38:11","modified_gmt":"2025-05-23T02:38:11","slug":"unair-sdgs-school-highlights-design-thinking-as-key-to-advancing-social-entrepreneurship","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-sdgs-school-highlights-design-thinking-as-key-to-advancing-social-entrepreneurship\/","title":{"rendered":"UNAIR SDGs School highlights design thinking as key to advancing social entrepreneurship"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> \u2013 The SDGs Center at <a href=\"http:\/\/unair.ac.id\">51动漫<\/a> (UNAIR), in partnership with the SDGs Ambassadors, held the SDGs School event at the Bayu Kinara Room in the Airlangga Convention Center. On the second day, Thursday (May 15, 2025), participants attended a session on social entrepreneurship led by Al Marifatul A\u2019la, SEI, MA.<\/p>\n\n<p>A\u2019la stressed that achieving success in social entrepreneurship depends heavily on careful planning. However, beyond a strong plan, a team\u2019s deep understanding of each member\u2019s background and skillset is essential. <\/p>\n\n<p>\u201cThe synergy within a team is a crucial factor in developing strategies that are both practical and sustainable,\u201d A\u2019la said. \u201cAn effective team complements one another, understands individual strengths and weaknesses, and leverages each person\u2019s capabilities to achieve a shared business vision.\u201d <\/p>\n\n<h5 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d24711d99f9a30339a6239fcfd9bba23\"><strong>Applying design thinking in social intrepreneurship<\/strong><\/h5>\n\n<p>A\u2019la introduced four key principles to guide impactful innovation. The first, she said, is empathy. She explained that effective innovation must begin with a deep understanding of users and their daily lives. \u201cTo create meaningful solutions, you must truly understand your users\u2014their experiences, needs, and challenges. This empathy can be developed through observation, interaction, and active listening,\u201d she explained.<\/p>\n\n<p>The second principle is define, which involves framing the problem accurately. A\u2019la emphasized that correctly identifying the problem is essential to crafting effective solutions. A clear and well-defined problem helps the team stay focused, inspires innovation, guides decision-making, and provides a basis for evaluating potential ideas.<\/p>\n\n<p>After defining the problem, the third principle is ideate. At this stage, the goal is not to find the \u201cperfect\u201d idea but to generate as many ideas as possible. This broad approach fosters creativity and opens the door to a wide range of possible solutions.<\/p>\n\n<p>Lastly, A\u2019la highlighted the importance of prototyping and testing. \u201cStart by developing a prototype with a strong focus on user needs. Once created, the prototype should be tested directly with users,\u201d he said. This process helps teams observe how users interact with the solution, refine the design, and ultimately improve the user experience.<\/p>\n\n<p>Author: Arifatun Nazilah<\/p>\n\n<p>Editor: Khefti Al Mawalia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 The SDGs Center at 51动漫 (UNAIR), in partnership with the SDGs Ambassadors, held the SDGs School event at the Bayu Kinara Room in the Airlangga Convention Center. On the second day, Thursday (May 15, 2025), participants attended a session on social entrepreneurship led by Al Marifatul A\u2019la, SEI, MA. A\u2019la stressed [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":352694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4554,162],"tags":[178,168],"class_list":["post-353438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sdgs-en","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNAIR SDGs School highlights design thinking as key to advancing social entrepreneurship<\/title>\n<meta name=\"description\" content=\"Thursday (May 15, 2025), participants attended a session on social entrepreneurship led by Al Marifatul A\u2019la, SEI, 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