{"id":356542,"date":"2025-06-18T09:35:34","date_gmt":"2025-06-18T02:35:34","guid":{"rendered":"https:\/\/unair.ac.id\/ascend-dwdg-unair-launches-international-business-competition\/"},"modified":"2025-06-18T17:09:54","modified_gmt":"2025-06-18T10:09:54","slug":"ascend-dwdg-unair-launches-international-business-competition","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/","title":{"rendered":"ASCEND: DWDG UNAIR launches international business competition"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> \u2013 Do Well Do Good (DWDG), a student-led organization at <a href=\"http:\/\/unair.ac.id\">51动漫<\/a> (UNAIR), recently held its flagship international business case competition: Airlangga Strategic Case Engagement for Next-Gen Development (ASCEND) 2025. This event marked the culmination of DWDG\u2019s annual programs, which began with a series of webinars and external mentoring sessions focused on preparing students for case competitions.<\/p>\n\n<p>Kamala Silmi Ash-Shihah, the project officer, shared that ASCEND was designed as a platform for participants to apply the knowledge and skills they had acquired throughout the program. \u201cThis initiative is structured to be both comprehensive and continuous. The competition is a space for applying key concepts\u2014such as case identification, framework selection, and the formulation of practical, implementable solutions,\u201d she explained.<\/p>\n\n<p>With the theme Future-Proof Business: Driving Innovation in an Era of Sustainability, ASCEND was divided into two phases: the preliminary and final rounds. Each round presented participants with a unique case study from a different company. The preliminary round featured a case from Mantappu Corp., while Bank Mandiri provided the case for the final. Finalists also received mentoring from seasoned professionals with experience in international competitions such as the HSBC Case Competition and L&#8217;Or\u00e9al Brainstorm.<\/p>\n\n<h5 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f588fa61e4e5869b07af2d8df078d5a1\"><strong>Challenges in planning<\/strong><\/h5>\n\n<p>Despite the program\u2019s success, the organizing team faced several challenges during its preparation. Ash-Shihah cited the limited timeframe as a major constraint. \u201cWe had only about three and a half months to organize the entire event, whereas international competitions typically require five to seven months,\u201d she noted. <\/p>\n\n<p>Securing corporate partners for the case studies was another hurdle. \u201cWe faced multiple rejections, but eventually, we successfully partnered with Mantappu Corp. and Bank Mandiri as case collaborators,\u201d she added.<\/p>\n\n<p>Jeremia Hutabarat, head of events, emphasized that ASCEND offered more than just a competitive experience. Participants received e-certificates, cash prizes totaling over 7 million rupiah, and exclusive mentoring from Jehian Panangian Sijabat, CEO of Mantappu Corp. \u201cThe event also provided international exposure and networking opportunities with participants from various countries,\u201d he said.<\/p>\n\n<p>Looking ahead, Hutabarat expressed his hope that ASCEND would continue to serve as a meaningful growth platform. \u201cWe hope this event runs smoothly and becomes a valuable experience for participants, organizers, and external partners who have supported us from the beginning,\u201d he concluded.<\/p>\n\n<p>Author: Ameyliarti Bunga Lestari<\/p>\n\n<p>Editor: Yulia Rohmawati<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 Do Well Do Good (DWDG), a student-led organization at 51动漫 (UNAIR), recently held its flagship international business case competition: Airlangga Strategic Case Engagement for Next-Gen Development (ASCEND) 2025. This event marked the culmination of DWDG\u2019s annual programs, which began with a series of webinars and external mentoring sessions focused on preparing [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":356385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,4554,47],"tags":[14707],"class_list":["post-356542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2","category-news","category-students","tag-news-en-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASCEND: DWDG UNAIR launches international business competition - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"A student-led organization at 51动漫 (UNAIR), recently held its flagship international business case competition: Airlangga Strategic Case Engagement for Next-Gen Development (ASCEND) 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASCEND: DWDG UNAIR launches international business competition - 51动漫 Official Website\" \/>\n<meta property=\"og:description\" content=\"A student-led organization at 51动漫 (UNAIR), recently held its flagship international business case competition: Airlangga Strategic Case Engagement for Next-Gen Development (ASCEND) 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"51动漫 Official Website\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitasairlangga\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T02:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T10:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/06\/ASCEND-Kompetisi-Bisnis-Internasional-Besutan-DWDG-UNAIR-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"unairnews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@unair_official\" \/>\n<meta name=\"twitter:site\" content=\"@unair_official\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"unairnews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\"},\"author\":{\"name\":\"unairnews\",\"@id\":\"https:\/\/unair.ac.id\/#\/schema\/person\/69da30a3ff9d7071592b8823cdfd3c50\"},\"headline\":\"ASCEND: DWDG UNAIR launches international business competition\",\"datePublished\":\"2025-06-18T02:35:34+00:00\",\"dateModified\":\"2025-06-18T10:09:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/unair.ac.id\/#organization\"},\"image\":{\"@id\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/06\/ASCEND-Kompetisi-Bisnis-Internasional-Besutan-DWDG-UNAIR-2.webp\",\"keywords\":[\"news\"],\"articleSection\":[\"news\",\"News\",\"students\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\",\"url\":\"https:\/\/unair.ac.id\/en\/ascend-dwdg-unair-launches-international-business-competition\/\",\"name\":\"ASCEND: DWDG UNAIR launches international business competition - 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