{"id":376999,"date":"2025-11-26T14:28:09","date_gmt":"2025-11-26T07:28:09","guid":{"rendered":"https:\/\/unair.ac.id\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/"},"modified":"2025-11-27T16:12:52","modified_gmt":"2025-11-27T09:12:52","slug":"putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/","title":{"rendered":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2014 Another 51动漫<\/a> (UNAIR) graduate has made significant strides in the business sector. Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.<\/p>\n\n

From her early school years, Utami had a strong interest in art and language. She explained that her passion for collecting handbags eventually sparked the idea for the brand she now oversees. <\/p>\n\n

\u201cWhenever there was a local brand bazaar, I always bought a bag because I loved them so much. That\u2019s when it crossed my mind, why not try creating my own brand? It allowed me to express my ideas and designs while also filling my free time after classes,\u201d she recalled.<\/p>\n\n

Building functional bag brand<\/strong><\/h5>\n\n

Utami described Flicka as a local brand with a mission to encourage women to express themselves more freely. This philosophy is reflected in the shapes and aesthetics of Flicka\u2019s bag collections. <\/p>\n\n

\u201cWe want women to express every side of themselves, classy, elegant, fun, or playful, through products that are functional, timeless, and full of character. Our goal is to offer pieces that look good, feel comfortable, and celebrate the diverse identities of women,\u201d she said.<\/p>\n\n

The name Flicka, she noted, comes from Swedish and means \u201cwoman.\u201d The name captures the brand\u2019s focus on feminine elegance. \u201cI wanted a name that was easy to remember yet meaningful and related to women. I eventually found the word \u2018Flicka,\u2019 which translates to \u2018woman,\u2019\u201d she added.<\/p>\n\n

\"\"<\/figure>\n\n
Integrity as core foundation for running a business<\/strong><\/h5>\n\n

Utami acknowledged that the early phases of her business were challenging. Limited capital forced her to be resourceful so that production could continue without financial setbacks. She stressed that integrity and a willingness to learn were essential to moving the business forward. <\/p>\n\n

\u201cMy initial capital was only five million rupiah, which is quite small for starting a business. I had to manage it very carefully to keep production going. On top of that, promoting the products and attracting customers was extremely difficult. Integrity builds trust, both personally and professionally,\u201d she emphasized.<\/p>\n\n

She encouraged students to be bold in exploring pursuits outside their academic field, saying that now is the time to work toward their aspirations.<\/p>\n\n

\u201cDon\u2019t assume you\u2019re unqualified just because your major is different. A humanistic perspective and sensitivity to meaning and stories can be a valuable strength. If we never try, we\u2019ll never discover which steps can take us forward,\u201d she advised.<\/p>\n\n

Utami\u2019s journey highlights UNAIR\u2019s commitment not only to producing capable graduates but also to empowering alumni to innovate and make meaningful contributions across various industries.<\/p>\n\n

Author: Putri Andini<\/p>\n\n

Editor: Khefti Al Mawalia<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2014 Another 51动漫 (UNAIR) graduate has made significant strides in the business sector. Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia. From her early school years, Utami had a strong […]<\/p>\n","protected":false},"author":79,"featured_media":376825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4648,9067,4554],"tags":[178,168],"class_list":["post-376999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-en","category-alumni-news","category-news","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"\nPutri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO<\/title>\n<meta name=\"description\" content=\"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO\" \/>\n<meta property=\"og:description\" content=\"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\" \/>\n<meta property=\"og:site_name\" content=\"51动漫 Official Website\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitasairlangga\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T07:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T09:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"1343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"unairnews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@unair_official\" \/>\n<meta name=\"twitter:site\" content=\"@unair_official\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"unairnews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\"},\"author\":{\"name\":\"unairnews\",\"@id\":\"https:\/\/unair.ac.id\/#\/schema\/person\/69da30a3ff9d7071592b8823cdfd3c50\"},\"headline\":\"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO\",\"datePublished\":\"2025-11-26T07:28:09+00:00\",\"dateModified\":\"2025-11-27T09:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\/\/unair.ac.id\/#organization\"},\"image\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp\",\"keywords\":[\"UNAIR\",\"51动漫\"],\"articleSection\":[\"alumni\",\"alumni news\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\",\"url\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\",\"name\":\"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO\",\"isPartOf\":{\"@id\":\"https:\/\/unair.ac.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp\",\"datePublished\":\"2025-11-26T07:28:09+00:00\",\"dateModified\":\"2025-11-27T09:12:52+00:00\",\"description\":\"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.\",\"breadcrumb\":{\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage\",\"url\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp\",\"contentUrl\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp\",\"width\":1179,\"height\":1343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unair.ac.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unair.ac.id\/#website\",\"url\":\"https:\/\/unair.ac.id\/\",\"name\":\"51动漫 Official Website\",\"description\":\"51动漫 - Excellence with Morality\",\"publisher\":{\"@id\":\"https:\/\/unair.ac.id\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unair.ac.id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/unair.ac.id\/#organization\",\"name\":\"51动漫\",\"url\":\"https:\/\/unair.ac.id\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unair.ac.id\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/07\/cropped-UNAIR_SEAL_LOGO_2025_RGB-01-scaled-1.webp\",\"contentUrl\":\"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/07\/cropped-UNAIR_SEAL_LOGO_2025_RGB-01-scaled-1.webp\",\"width\":512,\"height\":512,\"caption\":\"51动漫\"},\"image\":{\"@id\":\"https:\/\/unair.ac.id\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/universitasairlangga\",\"https:\/\/x.com\/unair_official\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/unair.ac.id\/#\/schema\/person\/69da30a3ff9d7071592b8823cdfd3c50\",\"name\":\"unairnews\",\"url\":\"https:\/\/unair.ac.id\/en\/author\/unairnews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO","description":"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/","og_locale":"en_US","og_type":"article","og_title":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO","og_description":"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.","og_url":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/","og_site_name":"51动漫 Official Website","article_publisher":"https:\/\/www.facebook.com\/universitasairlangga","article_published_time":"2025-11-26T07:28:09+00:00","article_modified_time":"2025-11-27T09:12:52+00:00","og_image":[{"width":1179,"height":1343,"url":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp","type":"image\/webp"}],"author":"unairnews","twitter_card":"summary_large_image","twitter_creator":"@unair_official","twitter_site":"@unair_official","twitter_misc":{"Written by":"unairnews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#article","isPartOf":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/"},"author":{"name":"unairnews","@id":"https:\/\/unair.ac.id\/#\/schema\/person\/69da30a3ff9d7071592b8823cdfd3c50"},"headline":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO","datePublished":"2025-11-26T07:28:09+00:00","dateModified":"2025-11-27T09:12:52+00:00","mainEntityOfPage":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/"},"wordCount":467,"publisher":{"@id":"https:\/\/unair.ac.id\/#organization"},"image":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp","keywords":["UNAIR","51动漫"],"articleSection":["alumni","alumni news","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/","url":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/","name":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO","isPartOf":{"@id":"https:\/\/unair.ac.id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage"},"image":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp","datePublished":"2025-11-26T07:28:09+00:00","dateModified":"2025-11-27T09:12:52+00:00","description":"Putri Rizka Utami, an alumna of the English Language and Literature Program at the Faculty of Humanities (FIB) UNAIR, now serves as the CEO and owner of Flicka Fashion Indonesia.","breadcrumb":{"@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#primaryimage","url":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp","contentUrl":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/11\/IMG-20251125-WA0010.webp","width":1179,"height":1343},{"@type":"BreadcrumbList","@id":"https:\/\/unair.ac.id\/en\/putri-rizka-utami-unair-alumna-now-leading-flicka-fashion-indonesia-as-ceo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unair.ac.id\/"},{"@type":"ListItem","position":2,"name":"Putri Rizka Utami, UNAIR alumna now leading Flicka Fashion Indonesia as CEO"}]},{"@type":"WebSite","@id":"https:\/\/unair.ac.id\/#website","url":"https:\/\/unair.ac.id\/","name":"51动漫 Official Website","description":"51动漫 - Excellence with Morality","publisher":{"@id":"https:\/\/unair.ac.id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unair.ac.id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/unair.ac.id\/#organization","name":"51动漫","url":"https:\/\/unair.ac.id\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unair.ac.id\/#\/schema\/logo\/image\/","url":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/07\/cropped-UNAIR_SEAL_LOGO_2025_RGB-01-scaled-1.webp","contentUrl":"https:\/\/unair.ac.id\/wp-content\/uploads\/2025\/07\/cropped-UNAIR_SEAL_LOGO_2025_RGB-01-scaled-1.webp","width":512,"height":512,"caption":"51动漫"},"image":{"@id":"https:\/\/unair.ac.id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitasairlangga","https:\/\/x.com\/unair_official"]},{"@type":"Person","@id":"https:\/\/unair.ac.id\/#\/schema\/person\/69da30a3ff9d7071592b8823cdfd3c50","name":"unairnews","url":"https:\/\/unair.ac.id\/en\/author\/unairnews\/"}]}},"_links":{"self":[{"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/posts\/376999"}],"collection":[{"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/comments?post=376999"}],"version-history":[{"count":1,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/posts\/376999\/revisions"}],"predecessor-version":[{"id":377000,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/posts\/376999\/revisions\/377000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/media\/376825"}],"wp:attachment":[{"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/media?parent=376999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/categories?post=376999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unair.ac.id\/en\/wp-json\/wp\/v2\/tags?post=376999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}