{"id":391843,"date":"2026-02-23T13:32:47","date_gmt":"2026-02-23T06:32:47","guid":{"rendered":"https:\/\/unair.ac.id\/unair-media-and-communication-alumnus-gains-footing-in-saudi-arabias-creative-industry\/"},"modified":"2026-02-23T16:04:00","modified_gmt":"2026-02-23T09:04:00","slug":"unair-media-and-communication-alumnus-gains-footing-in-saudi-arabias-creative-industry","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-media-and-communication-alumnus-gains-footing-in-saudi-arabias-creative-industry\/","title":{"rendered":"UNAIR Media and Communication alumnus gains footing in Saudi Arabia’s creative industry"},"content":{"rendered":"\n

UNAIR NEWS \u2013 <\/b>Aasim Ahmad Khan son of Dr Sirbiland Khan, interest in the visual world began with graphic design, which he developed into motion graphics. Through this process, he realised that creative work cannot stand alone but requires strategy, research, and effective communication to make an impact. He deepened this understanding while pursuing a Master’s degree in Media and Communication at the Faculty of Social and Political Sciences (FISIP) at 51动漫 (UNAIR). Today, this FISIP UNAIR alumnus works as a Graphic Specialist at Muhima Digital in Saudi Arabia.<\/span><\/p>\n\n

Khan possesses both academic qualifications and professional experience in the field of creative media. \u201cI have experience in visual communication, filmmaking, photography, and design. Additionally, I have some professional experience in content production, branding, and creative media works,\u201d he stated.<\/span><\/p>\n\n

Strengthening communication strategies\u00a0<\/b><\/h5>\n\n

Khan chose the Master Degree of Media and Communication programme at FISIP UNAIR because he wanted to deepen his academic understanding. \u201cI want to deepen my understanding of media communication strategies and research-based analysis. The programme suits my interests in modern communication and media development,\u201d he explained.<\/span><\/p>\n\n

As an international student from Pakistan, he admitted that he had a very positive first impression of Indonesia and UNAIR. The friendly campus environment, diverse culture, and supportive lecturers and students made it easy for him to adapt. \u201cThe interactive classes and discussions with my lecturers, such as Prof Dr Ratih Puspa, Dr Irfan Wahyudi, Dr Yuyun Wahyu Izzati, Prof Dra Rachmah Ida, Prof Titik, and Dr Suko Widodo, Mas Arry, were truly meaningful for me. I am also very grateful to my classmates who supported me despite the language barrier, Mr Lukman, Mr Fawaid, Mas Mr Bayu, Zahra, Rahma, Radifa, Onisca Vazaha, and Alfina were incredibly helpful,\u201d he said. \n<\/p>\n\n

One of the most memorable experiences for Khan was the cultural exchange programme in Semarang facilitated by Airlangga Global Engagement (AGE). There, he had the opportunity to discuss with students from various countries and explore cultural exchange between nations.<\/span><\/p>\n\n

Research that changes his perspectives<\/b><\/h5>\n\n

Khan wrote a thesis entitled Navigating Public Relations Practices in Pakistani Startups: Key Insights, Challenges, and Localised Strategic Approaches<\/em>. The research discusses how startups in Pakistan carry out public relations practices, the challenges they face, and strategic approaches that are appropriate to the local context. \u201cThis thesis research changed my mindset from initially focusing only on creative work to becoming more strategic and analytical,\u201d he said.<\/span><\/p>\n\n

Through this research, he understood that building public trust and brand reputation requires more than just attractive visuals. It requires an understanding of audience behaviour, media challenges, and clear and measurable communication objectives.<\/p>\n\n

His academic experience in interactive classes at FISIP UNAIR also helped strengthen his ability to compose messages, design campaigns, and think based on research. He admitted that the discussions he had with lecturers and friends from other countries helped shape his new global perspective.<\/p>\n\n

Strategy, portfolio, and global networking<\/b><\/h5>\n\n

Interestingly, he did not get his job opportunity in Saudi Arabia by chance. He makes a very comprehensive plan, conducted specific market research, targeting the Riyadh area, identifying companies, and then contacting company leaders through LinkedIn by sending his portfolio. \u201cFocus on your goals, do a lot of research, and be bold in making decisions,\u201d he said.<\/p>\n\n

For Khan, students aspiring to an international career must combine technical skills with cross-cultural adaptability. A strong portfolio, practical experience, and professional networks are key to competing in the global market.<\/p>\n\n

At the end of the interview, he also expressed his appreciation to Airlangga Global Engagement (AGE) for giving him the opportunity to pursue a master\u2019s degree in media and communication. He also hopes to have the opportunity to pursue a doctoral degree at UNAIR in the future.<\/p>\n\n

Author: Tsabita Nuha Zahidah<\/p>\n\n

Editor: Khefti Al Mawalia<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Aasim Ahmad Khan son of Dr Sirbiland Khan, interest in the visual world began with graphic design, which he developed into motion graphics. Through this process, he realised that creative work cannot stand alone but requires strategy, research, and effective communication to make an impact. He deepened this understanding while pursuing a […]<\/p>\n","protected":false},"author":79,"featured_media":391831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4648,9067,50,4554],"tags":[14707,178],"class_list":["post-391843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-en","category-alumni-news","category-news-en-2","category-news","tag-news-en-3","tag-unair-en"],"yoast_head":"\nUNAIR Media and Communication alumnus gains footing in Saudi Arabia's creative industry - 51动漫 Official Website<\/title>\n<meta name=\"description\" content=\"Aasim Ahmad Khan son of Dr Sirbiland Khan, realised that creative work cannot stand alone but requires strategy, research, and effective communication to make an impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-media-and-communication-alumnus-gains-footing-in-saudi-arabias-creative-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR Media and Communication alumnus gains footing in Saudi Arabia's creative industry - 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