UNAIR NEWS The technology industry is often associated with complex technical expertise. However, Rizki Amalia Fitri, an alumna of the Faculty of Social and Political Sciences (FISIP) 51动漫 (UNAIR), shows that a social sciences background plays a crucial role in developing human-centered innovation. She currently holds a strategic position as Senior Product Marketing Manager at Kitabisa.com.
Bridging social sciences and digital industry
For Fitri, her academic background in social sciences provides a strong foundation for understanding market perspectives more comprehensively. Her interest in technological developments, which began during her studies in Communication Science, led her to pursue a career as a Product Marketing Manager (PMM).
She views this role as a valuable opportunity for social sciences graduates to enter the tech industry without requiring technical skills such as programming. 淚n this role, the most crucial abilities are adaptability and critical thinking. We are responsible for crafting a product檚 unique selling point so it becomes the top choice for the target market. A human-centered perspective allows us to better understand the audience, as meaningful innovation stems from addressing real social issues, Fitri said.
Working at Indonesia檚 largest crowdfunding platform requires Fitri to balance technological efficiency with the emotional aspects of donation. As a PMM, her primary challenge lies in ensuring that messages resonate with audiences without becoming exploitative or overly romanticizing empathy. Through research and user behavior data, she ensures that every feature developed remains transparent and sustains public trust.
Transition into the digital industry
Fitri檚 interest in digital technology has grown since her time as a Communication Science student. She said that from the outset, she had targeted technology-based companies as her career path.
For her, Kitabisa.com represents the right ecosystem as it combines innovation with values of kindness. As a Product Marketing Manager (PMM), Fitri bridges the technical aspects of product development with user needs.
She emphasized that this role presents a significant opportunity for social sciences students seeking to enter the tech industry without programming expertise. 淚n this position, adaptability and critical thinking are essential. We are responsible for shaping a product檚 unique selling point to ensure it stands out in the market, she added.
In closing, Fitri shared a core principle she upholds: having the courage to do good. She encouraged UNAIR students not to hesitate in exploring emerging opportunities.
淚n the digital industry, success is not solely determined by who is the fastest or the most intelligent, but by who is trustworthy and consistent in upholding personal values. Maintain integrity and empathy, regardless of how far your career progresses, Fitri concluded.
Author: Marissa Farikha Siti Fatimatuzzahra Editor: Khefti Al Mawalia
