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Developing Personal Branding, Djoko Soelistya Graduated Best from Doctoral Postgraduate School

UNAIRNEWS Snatching best graduate is not a new thing for Dr. Djoko Soelistya, Ir., M.M. before his last achievement, he once snatch the best graduate in a diploma program at Institut Teknologi Sepuluh Nopember (ITS) Surabaya.

Of course Im happy and thankful I became the best graduate. It means that what Ive done so far is not wasted, said Dr. Djoko Soelistya, Ir., MM., who graduated from Doctoral Program, Human Resource Development (PSDM) department, Doctoral Program 51. He passed with GPA 3,90.

In his dissertation, Djoko chose decrease in commitment in a company as his topic. He said it was important since after a company adds their employees remuneration, the employees turn out to be lazier. His research shows that an employees performance depends not only on incentive, but also commitment.

When taking his doctoral program, he also taught bachelor and master program at Universitas WR Supratman Surabaya. This means Djoko, who also works as General Managerat PT Maspion Industrial Estate in 2013-2016 had to split his time between work and teach.

In the morning, I mostly stationed at Maspion, and in the afternoon I teach, he said.

He has a different motivation in continuing his study up to this height. When taking the Doctoral program, Djoko was forced by the need of running the company he was working for. His other motivation, which is go back to campus, has forced him to continue his study.

After becoming a practitioner, I want to go back to campus. I want to once again serve and share my knowledge to the students. Teaching students is joyful. I cant lie about it. Its a finite happiness which money cant buy, he added.

Djoko holds strongly to three principles in life, by listening, thinking, and hard working. He advised that someone has to develop his or her personal branding. For him,personal brandingis a long-term marketingin someones life.

A good Personal brandwill show who a person is. For example, people know you because you are smart or because of your physical appearance, said Dr. Djoko Soelistya. (*)

Author: Siti Nur Umami
Editor: Defrina Sukma Satiti

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