UNAIR NEWS –Start-up istrending again.听Apart from the broadcast of a Korean drama with a similar title, reported by Kontan.co.id, Aldi Adrian Hartanto, VP of Investment, MDI Ventures also reported that his company will be more aggressive in fundingstart-upsin 2021.
Dr.听Achsania Hendratmi, SE., M.Si, as the Coordinator or Head of Business and Technology Incubator, 51动漫’sStart-upand Innovation Business Development Board (BPBRIN) explained that thestart-upis an organization dedicated to creating something new, under the conditions with extreme uncertainty.听This uncertainty can be from anout of the boxidea, difficult initial funding, or a product you never thought of before.听Start-upscan also be referred to as start-up business or startup companies.
Start-ups arenot only based on technology, but can also be based on Micro, Small and Medium Enterprises (UMKM) such as culinary products, salon services, orbarbershop.听But in general, it isidenticalwith innovation and technology or calledas technology-basedstart-ups.听The technology referred to is not only in the form of information technology (IT), but can also be in the form ofmachine learning, artificial intelligence,or appropriate technology.
“So, it is necessary to distinguish start-upswhich are based on technology innovation from astart-upfocuses on UMKM,” said the lecturer of the Faculty of Economics and Business (FEB) UNAIR.
Start-upsneed to get investment for company development and to convince investors to put money in is certainly not easy.听Therefore, Achsania explained that there are six characteristics ofa good and promisingstart-upto attract investments.
Services or products
The first thing to consider is related to the services or products offered bythe start-ups.听How these services or products can compete in local and regional markets.
“In other words, start-up products have been able to penetrate the market well, are able to deliver value according to their target customers,” she continued.
Potential for business development
Then, related to the potential for business to develop and dominate a larger market. In addition to seeing business potential, it is also necessary to look at the market response to the products or services. According to her, if the product idea is very good but does not get market response or does not get the market’s interest, it will be difficult to develop.
Business originality
According to Achsania, business originality is related to providing something new to solve problems. Something new doesn’t have to be completely new then. It can also be something that already exists, but can provide better value than the previous ones.
Start Up 颁贰翱听
The Chief Executive Officer(CEO) of astart-upcompanyhas an important role in making thestart-upgood and promising.听Thestart-up颁贰翱听must be someone visionary and excellent planner at the same time.听The CEO has to have manycontingency scenariosto deal with something that can change any time.
“Moreover, the structure of business management and strategy in thestart-up should be considered,” she continued.
Start Upfoundersand members
Start-up founders and members often become most important points for investors or venture capitalists to assess a potential start-up. The most important things are competence, experience, and how the team works.
“The team’s ability to beagileand keep learning is important,” she concluded.听(*)
“The team’s ability to beagileand keep learning is important,” she concluded.听(*)
Author: Galuh Mega Kurnia
Editor : Binti Q. Masruroh
