UNAIR NEWS Nowadays,e-commercesitesare strategicplatforms for entrepreneurship and amarketplacefunnelfor the younger generation who want to start a business.Seeing this opportunity, the Start-up and Incubation Business Development Board (BPBRIN) through 51Incubator(UNAIR) collaborated with Tokopedia to provide training for UNAIR students who want to start or already have a business on an e-commercesite.
Held online on Wednesday, July 7, 2021, the event entitled Start Your Business with Tokopedia brought in entrepreneurs and a reliable team from Tokopedia to provide knowledge and guidance. Muhammad from Tokopedia gave an initial introduction about the ins and outs of doing business at Tokopedia.
Muhammad revealed that Tokopedia already has 100 million users throughout Indonesia and spreads over 98 percent of Indonesias territory.The number of products reaches 350 million types with 10 million merchants.
With thishugemarketand opportunity, Muhammad appealed to the younger generation not to hesitate to start their business at Tokopedia.
86.5% ofsellersat Tokopedia are new entrepreneurs.Dont worry about competition because we are here trying to develop aplatformthat can reach manymerchantsandusersto build a wider market ecosystem, he explained.
Tokopedia presents various business platforms, ranging fromfintech and payment, logistics and fulfillment, marketplace and digital goods,andnew retail.The expansion of the business field is a form of Tokopedias adaptation to the largemarketopportunityin Indonesia.
Indonesia is ranked first in theworldsonlinebuying and selling transactions.The percentage is 82 percent, above China, England, Germany, and Thailand, he explained.
In addition to explaining the business opportunity, Muhammad also shared some simple strategies in starting a business at Tokopedia.There were explanations on digital products that support business activities, logistics partners, transaction flows, and strategies to maximize marketing steps fromonlinestores.
Muhammad explained that if participants wanta successfulonlinestore,they must pay attention to four things, product descriptions and effective naming, competitive prices, attractive product photos, and marketing products through Tokopedia features on various social media.
After the presentation, the Tokopedia team also provided further in-depth training for participants throughbreak-out rooms.In that session, participants will consult with a team from Tokopedia and get technical explanations for doing business successfully on one of thelargeste-commercesitesin Indonesia.
Thesharingsession and short training are expected to increase the entrepreneurial and business skills of UNAIR students.Moreover,e-commercesitesarecurrently a market with such a wide range of consumers.(*)
Author: Intang Arifia
Editor: Binti Q. Masruroh
