UNAIR NEWS听– There is no definite formula in building a start-up.听However, according to or Achsania, if you want to build听a good听start-up,听it should be based on problem-solving business ideas.
An example is the presence of technology company Go-jek. Go-jek’s presence began with the idea of 媼solving transportation and congestion problems in urban areas. Another example is the Canva app, which solves a problem that not everyone has graphic design skills.
“Of course, a business idea is a听problem solving听for something, which is then followed by听prototyping听and market validation,” she continued.
Furthermore, in pioneering听start-ups,听founders also need to validate business ideas to match their target market.听Start-up听founders听also need to have a strong will and mentality.
Strong Intention & Determination
Strong intention and mentality are absolute requirements possessed by someone who wants to start a business because the journey to build a business is not听linear听and always develops.
The journey of building a business is full of uncertainty, sometimes it can go up and down. Business people will definitely experience ups and downs, especially novice business people, so they need a strong mentality, perseverance, and resilience.
“They (strong mentality and resilience, ed) is an absolute and main requirements, because often students starts with beautiful hopes without being prepared either with a strong mentality and an attitude of not giving up easily,” explained the lecturer Faculty of Economics and Business (FEB)听
Idea (Validated Idea听)
Business ideas are not just ideas that look attractive and potential, but ideas have been developed based on听market research听and data.听It has even been validated by the target market.
“For example, the idea is confirmed to the target market or consumers whether the product idea is in accordance with their needs and is a problem solver for the target market,” she continued.
The lecturer and Head of Business and Technology Incubator Division at UNAIR听Start-up听and Innovation Business Development Board (BPBRIN) also explained that the idea of听 startups based on technology and innovation needs to be at the midpoint between听technology push听and听market pull.听It means ideas are not only based on the existence of new technology but also based on the needs of the target market or what can be called the听sweet spot.
Achsania continued, there are various ways to validate business ideas, by conducting听market research听or conducting听focus group discussions听with targets.
“In digital products, idea validation can be done by making products in beta for use and testing while waiting for听feedback on听improvements to features, composition, and so on,” she concluded.听(*)
Author: Galuh Mega Kurnia
Editor : Binti Q. Masruroh
