UNAIR NEWS– Startup business is now becoming a business trend among millennials.Start-ups area way for anyone who wants to start a business career without having assets.However, there are some important things that must be considered when starting a businessstart-upto avoid failure.
Innocircle Initiative Founder and CEO, Anis Saadah, HC., in KOPMAWEEK Youth Cooperation Seminar revealed the factor of astart-upfailure.Anis said that the startup failure factor is not capital, butmarket needs.
“The first reason for failure ofstart-up is not about capital, but because ofmistakeson market needs.They make a product or service that is not needed by the market, ” she said.
Anis said many millennials had creative ideas, but the ideas did not answer the market’s needs. “Many ideas are very creative, but the market does not want to pay or use the product. So, for example, if you come up with an idea as cool as any, someone must be willing to pay or use the service, “Anis explained.
Syafril Riza,founder ofToday Solution and Passion Enthusiast, who also spoke at the seminar also mentioned the same thing.According to Syafril, millennials cannot map the needs of consumers.
“They have not been able tomapthe actual needs of consumers, and sometimes they only answer the momentary desires of consumers, but do not solve the fundamental problems of consumers,” he explained in KOPMAWEEK seminar in Fadjar Notonegoro Hall, Faculty of Economics and Business (FEB) UNAIR, Friday, October 25, 2019.
The second factor that needs attention isteamwork.In building astart-up, said Anis, there must be three components with various abilities.“This teamwork is the most crucial.So, thestart-upmust consist of variousskills.There are 3 components, hacker,hipster, andhustler, ” he said.
They tend to fail, he continued, because they come from the same background.“If the economic student cannotstart theirownstart-ups, for example, they can collaborate with ITS students who knowprogramming,then make applications, features or websites,” he added.
Finally, thinkout of the boxin developing a business plan.“Third, in compiling the business plan, try to see the current trends.Thinkout of the box.Don’t use the old-fashioned business model, it is now 4.0, ” he concluded.
The Youth Cooperation Seminar is a series of events from KOPMAWEEK organized by FEB UNAIR Student Cooperative. The seminar was themed “Creating Millennial Sociopreneurs with Global Competitiveness through Cooperatives,”. Beside the seminar, there is KOP-MEET which is a gathering forum for student cooperatives in Surabaya. (*)
Author: Lailatul Fitriani
Editor: Feri Fenoria
