We are certainly familiar with Twitter.ÌýTwitter is one of the largest social networking media that has been widely used, especially by teenagers, including by college library users, in this case, the academic community, which is mostly in their teens.ÌýOn the other hand, college libraries are required to be able to meet its users for information.ÌýIn this regard, research was conducted to determine the effect of level ofÌýTwitterÌýusers™ satisfactionÌýon college library utilization.
Nowadays, almost everyone cannot be separated from the internet.ÌýThey want to be connected to the internet; people even feel worried when someone is unable to connect to the internet.ÌýThat dependency also applies to social media likeÌýTwitter.ÌýThe majority of college library users are teenagers; of course they are already familiar with Twitter.ÌýSeeing the characteristics of college library user behavior like that, college libraries need to utilize Twitter to present information related to library activities and other relevant information. Moreover, Twitter is one of the main social media for teenagers.ÌýTherefore, Twitter is considered effective to be used by university libraries to disseminate information to users of library.
The results of this study illustrated the satisfaction of library Twitter’s users affects the college library utilization. This research was conducted at 51¶¯Âþ (UNAIR) library, which has been serving users for eight years via Twitter. The UNAIR Library uses Twitter to provide information on its activities.
Twitter isÌýconsidered to have a significant role in spreading information compared to similar media, like Facebook,ÌýInstagram,Ìýline, and other social media.ÌýEven though Mark Zuckerburg claimedÌýFacebook had more users, the number of users betweenÌýTwitterÌýandÌýFacebook isÌýjust as massive.
User characteristics and information distributed viaÌýTwitterÌýare unique, such as matureÌýusers, seriously presented information, short and dense, and the instant speed of information dissemination.
TwitterÌýcontentÌýalso tends to be serious, and it is very rare to find accounts owned by minors.ÌýTheÌýotherÌýadvantages ofÌýTwitterÌýare theÌýlistÌýfeature,ÌýfastÌýtimeline updates, unlimited friendship, andÌýhashtags.
TwitterÌýlimits the characters for eachÌýtweet, only 140 characters.ÌýHowever, it is deemed positive by college libraries to utilizeÌýTwitterÌýas a medium of information.ÌýSo, the information conveyed is more concise and not too long.
In other words, TwitterÌýoffers some advantages from itsÌýeasy features, concise and massive information, and its users are more mature. After doing the study, the satisfaction of UNAIR’s Twitter library users includes surveillance, diversion/entertainment, personal identity, and social relationship affect the utilization of UNAIR libraries both partially and simultaneously.ÌýThe results of this study indicate that social relationships established on Twitter have a significant influence on library utilization.
Therefore,ÌýTwitterÌýcan be used as a medium of information and promotion of a serious institution such as a college library. College libraries can always provide services that are following the characteristics of its users which mostly teenagers.
ThroughÌýTwitter, college libraries can also present fun and entertaining information, not merely providing information that supports Tridharma of higher education.ÌýHowever, the college library can also be a recreational medium for users.Ìý(*)
Author: Dessy Harisanty, S.Sos., M.A.
Reference : Ìý(2019), “Level of user satisfaction on the Facebook library”,Ìý, Vol. 36 No. 3, pp. 7-8.Ìý
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