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UNAIR expert: Don’t focus on finding investors at the beginning of start-up

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UNAIR NEWS– Getting investment in the early days of starting astart-up business often becomes main focus ofstart-up founders.听However, it can actually cause them to experiencemental blocks.

Dr.听Achsania Hendratmi, SE or Achsania explained that many histories ofstart-upsin Silicon Valley used their own capital in advance or by borrowing funds from other parties such as family and friends.

At the beginning of the business, thestart-upfoundersdid not depend on the presence of investors.听They focus on how their products match the target market, get acquisitioned and getrevenues.

“Then,start-upsthat are ready to be accelerated orscaling upto get bigger need investors or venture capital,” explained the Head of Business Incubator and Technology BPBRIN.听

An opinion saying investors or parties that invest capital are required in the early stages of establishing astart-up may prevent the business from starting immediately.听Achsania emphasized that the opinion that says it is difficult to establish and run a business without capital is an incorrect opinion.

If thestart-upis ready to be accelerated and requires investor funds, then thestart-upteam,especially the CEO, needs to learn from experience and learn from various experienced parties.

There are several ways to get investors according to Achsania, some of them are attendingbusiness matching, participating in varioushackathonevents,pitchingpresentationsin front of investors orventure capital.

Sharing her experiences while assistingstudentstart-ups, Achsania feels that so far there have been many students who have business ideas and have followed various grant schemes, both internal and external grants such asbusiness plancompetitions.听But unfortunately, they could not continue the business for various reasons.

“So it is as if they areonlygrant-preneurs.听They only pursue grants, then it is notusedpurelyto develop its business, ” she continued.

Achsania also feels there is still mentality among them that in the beginning the business, they must have capital and get investment, otherwise the business cannot run.听This mentality is stilla commonmental blockamong students.

Therefore, Achsania emphasized that the most important thing for students to setup a start-upis not capital, not a business link, but strong mentality, high fighting spirit, perseverance, always looking for a way out, high determination, and intention to be a businessman or entrepreneur from the start, not only trying their luck.

“So, in my term, when it comes tostart-ups,there is natural selection.听If from the beginning they just want to try or follow the trend, as soon as problems arise on their way, they immediately give up and stop, choosing to become employees who are more considered safe orsecure, “she concluded.听(*)

Author: Galuh Mega Kurnia

Editor : Binti Q. Masruroh

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