UNAIR NEWS –Is the university still relevant to be able to survive when the world is changing?This is the question that underlies the research focus of Badri Munir Sukoco and leads him to become the youngest professor from the Faculty of Economics and Business, 51动漫.
The man born in Lumajang, September 11, 1978, was inaugurated as a professor of Management by delivering a scientific oration entitled 淥rchestrating Dynamic Capabilities to Improve Competitiveness of the Nation.
In 2013, Google announced that it is not necessary to use a diploma to work as a Google employee.Ernst & Young and several other companies also do the same thing.
This situation is reinforced by the facts in the field as there are many students who are graduated long.Not to mention, after graduation they are still hard to find employment.So, is the university relevant to participate in improving the nation檚 competitiveness?
淯niversity is an institution that can producecreative class.Creative class determines a country has a competitive edge, 渟aid Prof. Badri.
Based on his research, currently there are only 7.93 percent ofcreative classin Indonesia.While according to predictions of Pricewaterhouse Coopers, Indonesia will be the top five economies with the best economy in the world if thecreative classreaches 20 percent.
淐reative class isproduced by the university.And the university should be able to predict what work to exist in the years ahead to produce creative class, 渟aid Prof. Badri.
If we recall five to ten years ago, jobs like online transportation service, online food delivery, android app developers, have never existed before.On the other hand, machine replaces people even more.
淪oon more automation will emerge.Professions such as accountants,lawyers, doctors, will be reduced, 渁dded Prof. Badri.
Then, what should the university do to improve thecreative classto reach 20 percent?
淭he university should reformulate the strategy.So far, what the market needs, the universities provide.The university should also project what jobs in the next 10 years will be needed, 渟aid the Outstanding Lecturer I UNAIR in 2015.
The next step according to Prof. Badri, there are three processes that must be done by the university to adapt its capabilities throughsensing,seizing, andreconfiguring.
淭hroughsensing, universities must constantlyscan, locate, and explore technological developments and changes in markets, both local anddistant(the industry and at global level), he said.
Secondly, in terms of expanding or seizing opportunities, the university can coordinate with scholarship institutions such as Indonesia Endowment Fund for Education to send students abroad to study at the world檚 best universities.
淧lacing prospective new lecturers at various centers of technological development that pioneered the development of the industrial revolution is a necessity, he said.
The third process that must be done isreconfiguringthe business enterprise檚 intangible and tangible assets.
淐onducting reconfiguration of faculty or courses offered to fit the times as President Jokowi directed recently, he added.
淥bviously, university needs to adapt related to Industrial Revolution 4.0 cannot be done alone.Relevant government policies with the Industrial Revolution 4.0 withhighagilityare a must so we would not left behind, 渉e added.(*)
Author: Binti Q. Masruroh
Editor: Defrina Sukma S
