UNAIR NEWS The Directorate of Career Development, Entrepreneurship Incubation, and Alumni Affairs 51动漫 (DPKKA UNAIR) held another weekly activity through the Airlangga Entrepreneur Club program which has been initiated since 2018. This event was in the form of a webinar entitled 淪tarting a Business in Digital Era on Thursday, November 11, 2021.
“In addition to the industrial era 4.0 which requires us to carry out all activities digitally, we are faced with the COVID-19 pandemic. These conditions increase opportunities to become entrepreneurs. Of course, entrepreneurial activities are not only for alumni but also students. Hopefully, through this webinar, students and alumni can dig deeper into how to start a business in the digital era, said Lina Nugraha Rani S.E., M.SEI as the head of the career division at DPKKA.
In the webinar, DPKKA invited a speaker from Bank Muamalat Institute, Afiatin Dewi, MM as Associate Trainer of Muamalat Institute. In accordance with the webinar theme, the woman well-known as Afi explained thoroughly about how to start a business in the digital era.
淪tudents don’t have to work, but it would be nice if you have a business when you graduate. The business doesn’t have to be planned when you graduate, but you can start planning now. Well, examples of feasible online businesses are Ads publication; affiliate marketing; online stores such as for herbal drinks, vegetables, hampers, and frozen food; online tutoring; writing; and so on,” she said in her presentation.
To start an online business, she continued, the first thing to do is to determine the product to be sold (physical or digital). The product can be determined according to your passion. Second, determine the sales strategy and marketing media that will be used. Next, determine the method of payment (e-banking or m-banking). Then, determine the technical delivery process and shipping costs.
淚t is necessary to form a mindset that failure in business is often caused by unstructured management. Therefore, appropriate and structured management and strategies are needed to anticipate and deal with uncertain market situations influenced by external and internal factors, said Afi.
淚f the goods are ready for marketing, you should be able to create marketing media with attractive designs and catchy language. You can create advertisements using a storytelling method uniquely so that they can make people curious, she said.
Based on Afi’s explanation, to support an online business, influencers are needed because they have credibility to influence consumers. In addition, to start a good business, it is necessary to pay attention to customer experience. Make your brand a hero for consumers, be a good listener, and understand the problems that consumers face so that you can help solve their problems.
However, we need to keep in mind, she added, that you should consider several things when doing a business. First, never feel satisfied or stop innovating. Choose a business that you are good at. If possible, choose it according to your passion. In addition, you need to choose good partners and understand the business you are running. Second, do not do everything alone. Keep doing research on regular tests of the business you are running, and keep financial records on track. Third, do not ignore customer complaints, provide emergency funds, and try to keep managing the system offline.
淗opefully, you guys can do business planning from now on. Take advantage of existing technology. It is normal to experience failure in business, so you have to rise again. Stay enthusiastic in this pandemic era. Don’t think of it as an obstacle, but make it an opportunity to be successful by utilizing existing technology,” she concluded.
Author: Tyas Ratna Manggali
Editor: Nuri Hermawan
