UNAIR NEWS The Association of Sharia Economic Students (AcSES) (UNAIR) held a workshop titled “Aiming Business Plan Excellence” on Tuesday, April 22, 2025. This signature program, launched by the Business Studies Division of KSEI AcSES within UNAIR檚 Faculty of Economics and Business, aims to equip students with a deeper understanding of business planning. The session also encouraged participants to apply their knowledge by taking part in various business competitions.
The event featured Reza Nafi Rizqi Musyaffa, a management student and founder of Ria Shop. Musyaffa also serves as President of 180 Degrees Consulting UNAIR and is a recipient of the prestigious Beasiswa Unggulan scholarship.
Exploring value of business competitions
In his presentation, Musyaffa highlighted that major companies frequently organize business competitions, often using them as a pipeline to discover talented individuals who could eventually join their organizations. 淚 once participated in a selection process where the host told the winners they were welcome to contact the company directly if they wanted to join, he recounted.
Musyaffa advised students with entrepreneurial ventures to showcase their startups in competitions, which can be a pathway to securing grant funding for growth. 淚 once ran a small medical equipment business that I started back in middle school. Even though it was modest, the venture managed to secure funding, he said.
To illustrate how to develop a strong business idea, Musyaffa used the metaphor of a tree, with its roots symbolizing the underlying causes of a problem. He described this as a form of root cause analysis. 淚magining a tree when defining a problem helps reveal the foundational issues that need solving, he explained.
He added that a good business idea often arises from simple observations攊dentifying needs or wants. Personal interests, hobbies, or even one’s immediate environment can spark innovative business opportunities.
Linking business concepts to SDG challenges
Musyaffa also discussed the importance of aligning business ideas with the United Nations Sustainable Development Goals (SDGs). He explained that societal problems aligned with SDGs can inspire powerful business ideas, essays, and solutions. 淓very writing framework should apply smart analysis to assess whether an idea is relevant and feasible, he noted.
Musyaffa concluded the session by introducing the Business Model Canvas (BMC) as an effective tool for organizing business concepts. The BMC outlines nine core components essential to any business strategy. 淎 full proposal for Tesla might take several pages, but with a BMC, all the key elements can be summarized on a single sheet, he said.
Author: Rizma Elyza
Editor: Yulia Rohmawati
