UNAIR NEWS– The Indonesian E-Commerce Association (idEA) in collaboration with the Association of Indonesian Communication Graduates (ISKI) of East Java organized Kenduri E-UKM.This activity is an effort to accelerate the transformation of information technology in the field of trade in the network.
The event for small and medium size enterprises activists from all over East Java, academics, and students was attended by about 150 participants.The enthusiasm of participants is high, as online trade is becoming a trend.
The Kenduri E-UKM committee presents a number of e-commerce practitioners, such as Aulia E. Marinto, Chairman of idEA and CEO Blanja.com, Suko Widodo, an academic from 51动漫, Jaya Setiabudi, CEO YukBisnis.com, Subiakto Priosoedarsono, Expert of Branding, and Setyo Harsoyo, CEO Sprint Asia .
Suko Widodo who is also Chairman of ISKI East Java said that Kenduri E-UKM is useful because it helps the businessmen in facing globalization, the digital era.
The lecturer of FISIP said that to accelerate the process of e-commerce tranformation, the government should give more attention to the UKM mastery on e-commerce.
One of the participants, Fauzi from Malang, admitted that Kenduri E-UKM is very important for UKM activists and business pioneers in East Java, since e-commerce are already in the community.
“E-commerce already implemented in the community, the people too late realizing it,” said Fauzi.
Jaya Setiabudi in his presentation gave seven formulas in doing business in this era of e-commerce.The seven formulas include (1) targeting potential market, (2) memorable products, (3) excellent packaging, (4) popular brand, (5) Distribution and Promotion Channels, (6) Virus spreader (Share Product), and (7) Conversion lever.
Meanwhile, Subiakto Priosoedarsono emphasized the importance of a brand in the creation of a product.It檚 like alove at the first sight听.
“If you already love the brand, emotional bonds will stick.A brand will make the consumer thinks ‘who he is’.Brand will bring prestige and life style, likeStarbucks听补苍诲听McDonalds, for example, ” he said.
Formally, Kenduri E-UKM event should have finished in the afternoon with Anton Harimawanto Founder BY REQUEST Invitation Surabaya.However, some speakers held a more relaxed forum in anticipation of participants who still wanted to discuss.
Responding to the many participants who want to learn about e-commerce, Suko is hoping that the government and other parties will support the acceleration of transformation through various activities and training.(*)
Author: Binti Quryatul M
Editor: Nuri Hermawan
